Mission and VisionAct One provides meaningful arts experiences that enhance the academic and creative potential of children and families in Arizona. We envision a time when all Arizonans acknowledge the value of creative arts experiences as a significant component of educational advancement and personal well-being.
What we doAct One makes the arts accessible to thousands of children and families in Arizona each year through field trips for preK-12 students from Title I schools, brings arts education directly to the classroom with our Arts Immersion™ Virtual Reality Field Trip program, and the Culture Pass program in libraries around the state.
of Act One
Act One was started by Russ and Mac Perlich to address the many issues faced by schools and arts organizations alike when organizing field trips. Although many theater companies offered student matinees, low-income schools could not afford the tickets, nor the necessary transportation. The solution became Act One’s signature program: Act One Field Trips.
Act One sends students from Title I schools on educational arts field trips and covers the cost of admission tickets and transportation. Act One facilitates the field trips from start to finish: securing tickets with the arts organizations, working with teachers to book field trips, paying for the transportation and providing educational materials that teachers can use to integrate the field trip into their curricula and prepare the students for their arts experience.
VR Field Trips
In 2021, Act One launched its newest program and began creating arts education content using Virtual Reality. Act One’s curated, groundbreaking Virtual Reality field trip program, Arts Immersion™, allows schools, libraries, senior living facilities, and community organizations to explore the world of art from anywhere. Our VR Specialists travel to urban, rural and remote locations in Arizona in two donated vans with custom “bus cases” filled with 100 VR headsets and built in Wi-Fi.
In 2013, Act One adopted its second program, the Culture Pass. By “checking out” a Culture Pass at one of 64 local libraries, library cardholders receive free admission for two to one of the many museums, theaters and cultural sites that participate in the program. In its first year under Act One, the Culture Pass was expanded to include passes to performances, and today more than 10,000 performance tickets are available annually to library cardholders in Maricopa and Pima counties. In 2014, the Sedona Public Library joined the list of partners, bringing the Culture Pass to Northern Arizona. In October 2015, the program launched in Pima County and is available at 11 Pima County Public Libraries and the Pima Community College Desert Vista Campus Library.
Board of Directors
Retired, Community Leader
Retired, Executive Vice President & Chief Human Resources Officer, Travelers
Act One Founder | Owner, ON Media
Act One Founder | Partner, PWP Capital
Owner and Founder, Houk Law Firm, PLLC
CEO, ON Media
Executive Director, First Tee Tucson
Retired, Community Leader
Retired, Community Leader, Lifetime Member
City Librarian, Phoenix Public Library
North High School, Phoenix Union School District
Valley Vista High School, Dysart Unified School District
Mountain View High School, Marana Unified School District
Desert View High School, Sunnyside Unified School District
Vail School District
Copper King Elementary School, Pendergast Elementary School District
Sevilla West, Alhambra School District
Puente De Hozho Bilingual Magnet School, Flagstaff Unified School District
Wrightson Ridge, Sahuarita Unified School District
Davidson Elementary, Tucson Unified School District
Mountainside High School, Nadaburg School District
Shepard Junior High School, Mesa Unified School District
Salt River Elementary School, Salt River-Pima-Maricopa Indian Reservation
Longfellow Elementary School, Mesa Unified School District
Pima Community College