Mission

Act One creates and provides access to quality arts experiences enhancing the lives of Arizona’s children and families. We do this through: Field Trips, Culture Pass, and Virtual Reality Field Trips.

What We Do

Act One makes the arts accessible to thousands of children and families in Arizona each year through field trips for preK-12 students from Title I schools, brings arts education directly to the classroom with our Arts Immersion™ Virtual Reality Field Trip program, and the Culture Pass program in libraries around the state.

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The Founding
of Act One

Act One was started by Russ and Mac Perlich in 2011 to address the many issues faced by schools and arts organizations alike when organizing field trips. Although many theater companies offered student matinees, Title I schools could not afford the tickets, nor the necessary transportation. The solution became Act One’s signature program: Act One Field Trips.

Field Trips

Since 2011, Act One has sent students from Title I schools on educational arts field trips and covers the cost of admission tickets and transportation. Act One facilitates the field trips from start to finish: securing tickets with the arts organizations, working with teachers to book field trips, paying for the transportation and providing educational materials that teachers can use to integrate the field trip into their curricula and prepare the students for their arts experience.

Culture Pass

In 2013, Act One adopted its second program, the Culture Pass. By “checking out” a Culture Pass at one of nearly 200 Arizona libraries, library cardholders receive free admission for two to one of the many museums, theaters and cultural sites that participate in the program. In its first year under Act One, the Culture Pass was expanded to include passes to performances, and today performance tickets are available annually to library cardholders in Maricopa and Pima counties. From 2021 to 2025, the program was expanded into nearly every county in Arizona, now hosted in nearly 200 academic and public libraries in 13 of 15 counties. Additionally, the program partners with over 40 Arizona arts and cultural institutions to provide over half a million Culture Passes to Arizonans each year, completely free, all with just their local library card.

In 2021, Act One started it’s Virtual Reality Field Trip program, Arts Immersion™. This one-of-a-kind, groundbreaking program started in response to the need to bring arts and culture experiences to Arizona’s students attending Title I schools outside of the Greater Phoenix and Tucson Metro Areas. Act One’s team of Virtual Reality Specialists travel anywhere in Arizona with 50 VR headsets loaded with custom content created just for Act One. The first experience, “Freedom in Expression,” focuses on the Mexican Muralist Movement, the Arizona artist Sentrock, art curation as a career, and an all-female mariachi group from Tucson, Las Azaleas. The second experience, “Weaving Our Story,” features Indigenous Arizona artists Tyrell Tapaha, Janelle Stanley, and then Duncan Family – all who use their art as a medium for sharing their cultural heritage and expression.

In 2024, Act One started it’s podcast, Backstage with Act One. Hosted by Act One staff and produced by volunteers, the podcast features guests ranging from funders to educators and from librarians to curators. Our podcast takes listeners backstage to get a behind-the-scenes peek at the Arizona arts education community and is available on all major podcast platforms.

Act One
Board of Directors

John Clifford, Chair

Retired | Executive Vice President & Chief Human Resources Officer, Travelers

Mac Perlich, Secretary

Act One Founder | Owner, ON Media

Bob Leone, Treasurer

Retired | Senior Partner, Aon plc, Executive Mentor, ASU

David Drennon

Policy Advisor, Economic Development, Arts + Culture | Office of Phoenix Mayor Kate Gallego

Katie Giel

Associate Attorney | Greenberg Traurig, LLP.

Christopher Houk

Owner and Founder | Houk Law Firm, PLLC

Robyn Lambert

CEO | ON Media

Courtney MacMillan

Community Leader

Judy McDermott

Executive Director | First Tee Tucson

Josh Meibos

Program Director | Arizona K12 Center

Russ Perlich

Act One Founder | Partner, PWP Capital

Jonathan Perrone

STEAM Coordinator | Arizona Educational Foundation

Al Priem

Retired, Community Leader | Lifetime Member

Southern Arizona
Advisory Committee

Judith Brown
Andrea Crane
Lendre Kearns
Rosie Garcia
Gail Koshland
Robyn Lambert
Priscilla Marquez
Judy McDermott
Juliana Osinchuk

Educational Advisors

Dr. Steven Tepper

President of Hamilton College, New York

Dr. Kristin Struble, MD, FAAP

Pediatrician, Arizona

Dr. Lupita Hightower

Retired

David Lee Carlson

Professor of Qualitative Inquiry and Curriculum Studies, ASU

Ambassadors

Aaron Abbott, 9th-12th Grade Print Photography, Art, and Art History

North High School, Phoenix Union School District

Jenni Aguilar, PreK-6th Grade Art

Gilbert Elementary School, Gilbert Public Schools

Julie Andrews, 9th-12th Grade Dance

Mountain View High School, Marana Unified School District

Rebecca Brinkman, 4th Grade

Starlight Park Elementary, Cartwright School District

Ben Collinsworth, Preschool

Emily Meschter Early Learning Center, Flowing Wells Unified School District

Rob Encila, 9th-12th Grade Theatre Technology

Desert View High School, Sunnyside Unified School District

Jen Estrada, Beyond Textbooks Coordinator

Vail School District

Ciara Goulette, Math Interventionist

Ruth Fisher Middle School, Saddle Mountain Unified School District

Candace Greene, 4th-8th Grade Art

Sevilla West, Alhambra School District

Traci Kelly, 9th-12th Grade Visual Art

Desert View High School, Sunnyside Unified School District

Mandy Mutai, Choir Director

Freedom Traditional Academy, Dysart Unified School District

Laura Namerow, K-8th Grade Art

Miles Exploratory Learning Center, Tucson Unified School District

Lyn Stant, 3rd Grade

Salt River Elementary School, Salt River-Pima-Maricopa Indian Reservation

Holli Tayor, Biology and Environmental Science

Mountainside High School, Nadaburg School District

Taryn Tidwell, Choir, Drama and Musical Theatre Director

Shepard Junior High School, Mesa Unified School District

Elaine Veatch, 5th Grade

Longfellow Elementary School, Mesa Unified School District

Act One Staff

Beth Maloney, Ed.D., NBCT

Executive Director

Alyssa Still

Development Director

Emanuel Class

Field Trip Manager

Anne F. Osborne, MNLM, CNP

Communications and Culture Pass Manager