Mission
Act One creates and provides access to quality arts experiences enhancing the lives of Arizona’s children and families. We do this through: Field Trips, Culture Pass, and Virtual Reality Field Trips.

What We Do
Act One makes the arts accessible to thousands of children and families in Arizona each year through field trips for preK-12 students from Title I schools, brings arts education directly to the classroom with our Arts Immersion™ Virtual Reality Field Trip program, and the Culture Pass program in libraries around the state.Interested in volunteering with us? Fill out this form here and we will get back to you soon!

The Founding
of Act One
Act One was started by Russ and Mac Perlich in 2011 to address the many issues faced by schools and arts organizations alike when organizing field trips. Although many theater companies offered student matinees, Title I schools could not afford the tickets, nor the necessary transportation. The solution became Act One’s signature program: Act One Field Trips.

Field Trips
Since 2011, Act One has sent students from Title I schools on educational arts field trips and covers the cost of admission tickets and transportation. Act One facilitates the field trips from start to finish: securing tickets with the arts organizations, working with teachers to book field trips, paying for the transportation and providing educational materials that teachers can use to integrate the field trip into their curricula and prepare the students for their arts experience.

Culture Pass
In 2013, Act One adopted its second program, the Culture Pass. By “checking out” a Culture Pass at one of nearly 200 Arizona libraries, library cardholders receive free admission for two to one of the many museums, theaters and cultural sites that participate in the program. In its first year under Act One, the Culture Pass was expanded to include passes to performances, and today performance tickets are available annually to library cardholders in Maricopa and Pima counties. From 2021 to 2025, the program was expanded into nearly every county in Arizona, now hosted in nearly 200 academic and public libraries in 13 of 15 counties. Additionally, the program partners with over 40 Arizona arts and cultural institutions to provide over half a million Culture Passes to Arizonans each year, completely free, all with just their local library card.

In 2021, Act One started it’s Virtual Reality Field Trip program, Arts Immersion™. This one-of-a-kind, groundbreaking program started in response to the need to bring arts and culture experiences to Arizona’s students attending Title I schools outside of the Greater Phoenix and Tucson Metro Areas. Act One’s team of Virtual Reality Specialists travel anywhere in Arizona with 50 VR headsets loaded with custom content created just for Act One. The first experience, “Freedom in Expression,” focuses on the Mexican Muralist Movement, the Arizona artist Sentrock, art curation as a career, and an all-female mariachi group from Tucson, Las Azaleas. The second experience, “Weaving Our Story,” features Indigenous Arizona artists Tyrell Tapaha, Janelle Stanley, and then Duncan Family – all who use their art as a medium for sharing their cultural heritage and expression.

In 2024, Act One started it’s podcast, Backstage with Act One. Hosted by Act One staff and produced by volunteers, the podcast features guests ranging from funders to educators and from librarians to curators. Our podcast takes listeners backstage to get a behind-the-scenes peek at the Arizona arts education community and is available on all major podcast platforms.
Act One
Board of Directors
Retired | Executive Vice President & Chief Human Resources Officer, Travelers
Act One Founder | Owner, ON Media
Retired | Senior Partner, Aon plc, Executive Mentor, ASU
Policy Advisor, Economic Development, Arts + Culture | Office of Phoenix Mayor Kate Gallego
Associate Attorney | Greenberg Traurig, LLP.
Owner and Founder | Houk Law Firm, PLLC
CEO | ON Media
Community Leader
Executive Director | First Tee Tucson
Program Director | Arizona K12 Center
Act One Founder | Partner, PWP Capital
STEAM Coordinator | Arizona Educational Foundation
Retired, Community Leader | Lifetime Member
Southern Arizona
Advisory Committee
Educational Advisors

Dr. Steven Tepper
President of Hamilton College, New York

Dr. Kristin Struble, MD, FAAP
Pediatrician, Arizona

Dr. Lupita Hightower
Retired

David Lee Carlson
Professor of Qualitative Inquiry and Curriculum Studies, ASU
Ambassadors
North High School, Phoenix Union School District
Gilbert Elementary School, Gilbert Public Schools
Mountain View High School, Marana Unified School District
Starlight Park Elementary, Cartwright School District
Emily Meschter Early Learning Center, Flowing Wells Unified School District
Desert View High School, Sunnyside Unified School District
Vail School District
Ruth Fisher Middle School, Saddle Mountain Unified School District
Sevilla West, Alhambra School District
Desert View High School, Sunnyside Unified School District
Freedom Traditional Academy, Dysart Unified School District
Miles Exploratory Learning Center, Tucson Unified School District
Salt River Elementary School, Salt River-Pima-Maricopa Indian Reservation
Mountainside High School, Nadaburg School District
Shepard Junior High School, Mesa Unified School District
Longfellow Elementary School, Mesa Unified School District